Tuesday, December 9, 2008

Points to Kroger

Kroger is not normally my favorite grocery store. They are overpriced. But, Kroger is the only local story where I can find Dasani water in the big bottles - the kind my husband drinks. Last Friday, I went to Kroger. While there, I saw a package of Christmas tree ornament hangers (those cheap wires) for $.59. I needed some and decided to just pick them up at Kroger instead of making a separate trip to Walmart.

Later on Friday, in middle of decorating the tree, I opened the package and noticed that there was a price tag on the back that said $2.49. And the price tag was for garland. No way! I checked the store receipt and sure enough, Kroger charged me $2.49.

Now, it's not the $2.00; it's the principle. This morning, I stopped by Kroger anticipating an argument. I had already used the hooks. I just wanted the $1.99 price difference. To my surprise, the woman at the customer care counter, said, "No problem. It was our mistake. Someone put the wrong tag on the package." She proceeded to refund me $2.66 (the total price plus tax). I said, "I'm only owed the price difference." She said, "No, because of our mistake, you were forced to make an extra trip back here."

Very cool. That's exceeding customer expectations and that's a good thing. Think about it. To Kroger it was a piddly $2.00. To me, it was much more. I was prepared to complain, tell others about my experience and never shop there again. I'm impressed.

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